Hotel Project Development

The foundation of a successful hotel project is the development of a clear strategic orientation based on the particular business environment. IMPACT is consulting the investor to develop a tailor made hotel product for a defined market positioning.

Scope of consultancy

Strategic Business Plan Development

Defining the Vision
Developing a mission statement and Core Values
Preparation of market and competition analysis
Definition of USP’s and KPI’s
Preparation of product profile and service standards
Definition of target markets and price strategy
Development of marketing strategy and branding
Preparation of the feasibility and financial projections
Preparation of a break even analysis

Planning Guidelines

General functional layout – space program
Back of house general space program
Guest and supply circulation
Guest room configuration and layout
F&B outlets layout and seating capacities
Entertainment- Recreation and sport concept
Administration offices configuration
Recommendation of FF&E and OS&E requirements

Pre-Opening Assistance

Revising all architectural design stages
Monitoring project management
Critical path schedule
Operation concepts and manuals
Administration and Finance set up
Handover procedures and commissioning

“The focus is to develop a tailor made hotel product and outstanding guest experiences.”

Karl Lerner, Chairman

Get in touch

IMPACT was established 2002 in Cairo. The founder of the company, Karl Lerner, Austrian citizen, lives and works in Egypt since 1989.