• Hotel Consulting Lerner

Hotel Project Development

The foundation of a successful hotel project is the development of a clear strategic orientation based on the particular business environment. IMPACT is consulting the investor to develop a tailor made hotel product for a defined market positioning.

Scope of consultancy

Strategic Business Plan Development

  • Defining the Vision
  • Developing a mission statement and Core Values
  • Preparation of market and competition analysis
  • Definition of USP’s and KPI’s
  • Preparation of product profile and service standards
  • Definition of target markets and price strategy
  • Development of marketing strategy and branding
  • Preparation of the feasibility and financial projections
  • Preparation of a break even analysis

Planning Guidelines

  • General functional layout – space program
  • Back of house general space program
  • Guest and supply circulation
  • Guest room configuration and layout
  • F&B outlets layout and seating capacities
  • Entertainment- Recreation and sport concept
  • Administration offices configuration
  • Recommendation of FF&E and OS&E requirements

Pre-Opening Assistance

  • Revising all architectural design stages
  • Monitoring project management
  • Critical path schedule
  • Operation concepts and manuals
  • Administration and Finance set up
  • Handover procedures and commissioning

“The focus is to develop a tailor made hotel product and outstanding guest experiences.”

Karl Lerner, Chairman

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